Meta Age and Gender Performance
See how Meta spend, CPA and ROAS break down by age and gender, and which segments run above or below your average once they have enough spend to judge.
Platforms
Meta AdsMonitors
SpendImpressionsClicksCtrCpcActionsAction values
Time range
Last 30 days
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Frequently asked questions
What does the Meta age and gender audit show?
It breaks your active Meta campaigns down by age group and gender, with spend, clicks, CPA, purchases, purchase value and ROAS for each segment. It then shows which segments run above or below your account's average CPA, once each one has enough spend to judge.
Should I exclude the age groups with the highest CPA?
Not automatically. On Broad and Advantage+ campaigns, Meta decides who sees your ads, so age and gender show where delivery landed, not a choice you made. A high-CPA segment is worth checking against creative and placement first. Excluding it can raise costs elsewhere.
How much spend does a segment need before it counts?
Enough to compare fairly. A segment with a handful of purchases can swing wildly from week to week, so the audit only calls a segment above or below average once its spend and purchases are large enough to trust. Smaller segments are listed but not judged.
Does this audit work on Advantage+ campaigns?
Yes. Meta still reports age and gender for Advantage+ and Broad campaigns, so the audit shows where your spend went and how each segment performed. Read it as a picture of where Meta delivered, and of what's worth testing in creative and offers, not as a targeting list.
Why does Meta's ROAS by segment differ from GA4?
Because Meta counts purchases its own ads drove, inside its attribution window, while GA4 credits sessions across every channel. Meta's segment ROAS is useful for comparing segments with each other. For the true return, ClickBoss puts Meta's claim next to GA4 and your real orders.