Meta Ads Conversion Analysis
See exactly how many conversions each Meta campaign is delivering and at what cost, across all time windows in one place.
Platforms
Meta AdsMonitors
ActionsSpendImpressions
Time range
YesterdayLast 7 daysLast 14 daysLast 30 days
Community
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Frequently asked questions
What counts as a conversion in this playbook?
Whatever conversion event you have mapped to each campaign in Meta Ads Manager: usually Purchase, Lead or a custom event. The playbook pulls the conversion count Meta is reporting for that specific event.
Why do my Meta conversions not match my Shopify or GA4 numbers?
Meta uses its own attribution model and reports conversions based on what its pixel tracked. Shopify is the source of truth for orders; GA4 tracks the session-level attribution. The Full Funnel Overview playbook shows all three side by side.
What is a healthy cost per conversion?
It depends on your product margin. As a baseline: if your cost per conversion is above your contribution margin, you are losing money on those conversions. The playbook shows CPA by campaign so you can compare against your target.
Can I see conversions by ad set or ad?
This playbook shows campaign-level conversions. For ad set drill-down, run the Meta Ads Ad Set Performance playbook.
What if a campaign shows zero conversions?
Either the campaign is underperforming or your pixel / Conversions API is not firing correctly. ClickBoss can run a deeper investigation to diagnose which one.