Analyze Landing Pages
See which landing pages your paid traffic is hitting and which ones are bouncing visitors instead of converting them.
Platforms
Google Ads
Google Analytics
Meta AdsMonitors
SessionsBounce RateKey EventsActive UsersAd group ad.ad.idNameAd group ad.ad.final urlsImpressions
Time range
Last 30 daysLAST 30 DAYSLast 30 days
Community
Used 2 times
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Frequently asked questions
What data does this audit pull?
For each landing page receiving paid traffic: sessions, bounce rate, engagement rate, conversion rate and revenue. It combines GA4 page data with your Google Ads and Meta referral traffic.
How do I identify a broken landing page?
Look for high traffic, high bounce rate, and low engagement rate on the same page. That combination means users are arriving and leaving quickly, usually a mismatch between ad promise and page content, slow load time, or a broken form.
What conversion rate should my landing pages hit?
B2B lead-gen typically 2-5%; ecommerce product pages 1-3%; campaign-specific landing pages can exceed 10% with tight message match. The audit shows your own average as a baseline so you can spot outliers.
Can I compare performance before and after I changed a landing page?
Yes. Run the audit before the change, then again after 7-14 days of similar traffic volume. Bounce rate and conversion rate changes will tell you whether the update helped.
How does this relate to the bounce rate audit?
The Bounce Rate and Engagement Audit looks at all site traffic. This audit filters to paid-traffic landing pages specifically, which is where your ad budget is landing. Optimisation here directly affects ad ROAS.