Meta Campaigns Analysis
Get a full breakdown of your Meta campaign performance: reach, spend, conversions and ROAS across all active campaigns in one view.
Platforms
Meta AdsMonitors
SpendImpressionsClicksActionsAction valuesPurchase roas
Time range
Last 30 daysLast 14 daysLast 7 daysYesterday
Community
Used 4 times
Frequently asked questions
What Meta data does this playbook pull?
It fetches campaign-level reach, impressions, spend, clicks, conversions and ROAS from the Meta Ads API for the last 30 days across all active campaigns.
Does this include Instagram campaigns?
Yes. Meta Ads Manager runs ads across Facebook and Instagram from the same campaigns. This playbook shows all spend and performance regardless of placement.
Why is my ROAS showing as 0 for some campaigns?
Zero ROAS usually means Meta isn't receiving purchase conversion events. This is a common signal of a broken pixel, a missing Conversions API setup, or the wrong conversion event mapped to your campaign. ClickBoss can run a deeper investigation on this.
How accurate is Meta's conversion data?
Meta uses its own attribution model which often differs from GA4. For reconciled numbers, use the Full Funnel Overview playbook which compares Meta's reported conversions against GA4 actual transactions.
Can I filter by campaign objective?
Not in this playbook. It shows all active campaigns. You can filter manually after running it by asking ClickBoss to break down by objective in the chat.