Google Tag Manager integration
Checks the tags behind your conversion data.
Our Google Ads conversions doubled. Is a tag to blame?
Your live container has two Google Ads conversion tags for the same purchase.
| Tag | Type | Trigger |
|---|---|---|
| Ads, purchase | Google Ads conversion | Thank you page |
| Purchase (old) | Google Ads conversion | Thank you page |
Next step: Pause Purchase (old). Google Ads is counting each sale twice.
The Google Tag Manager integration is coming soon. Once connected, ClickBoss will read your published container, check the tags behind your Google Ads and GA4 conversions, and flag paused, duplicated or broken tags before they skew the numbers you spend on.
Decisions for your team
Why did Google Ads conversions double?
- Found
- Two conversion tags fire on the thank you page for the same purchase.
- Decision
- Pause the old tag so each sale counts once.
- Outcome
- Save moneyBidding stops chasing sales that never happened
Metrics and dimensions
Information
- Category
- Analytics
- Developer
- ClickBoss
- Access
- Read-only. Never edits your account
- Documentation
- Google Tag Manager help center(opens in a new tab)
- Privacy policy
- Google privacy policy(opens in a new tab)
ClickBoss will only read your Google Tag Manager data. It will never change your settings, budgets or records, and you'll be able to disconnect it at any time in Settings. Google Tag Manager's own use of your data is covered by its terms and privacy policy.
Frequently asked questions
When will the Google Tag Manager integration be ready?
It's in development. We don't publish dates we can't promise, so this page will switch to Connect the day it goes live. Until then, ClickBoss audits already check your Google Analytics and Google Ads data for tracking problems every morning.
What will ClickBoss check in Google Tag Manager?
Your live, published container: every tag, trigger and variable. It will flag paused tags, tags with no trigger, duplicate GA4 or Google Ads conversion tags, Ads conversions without a Conversion Linker, missing consent settings and changes still waiting to be published.
Can ClickBoss see whether my tags actually fire?
No. Tag Manager's API shares your setup, not your traffic. ClickBoss will read the setup from Tag Manager and the results from Google Analytics and Google Ads, then compare them. When a container change lines up with a drop in conversions, you'll know where to look.
How will I connect Google Tag Manager to ClickBoss?
In ClickBoss, open Settings, then Connectors, and choose Google Tag Manager. Sign in with Google and approve view-only access to your containers. Google's view-only permission can't edit or publish anything. Pick the container for each project, and disconnect any time.
More integrations
Google AnalyticsSessions, conversions and revenue from your GA4 property.
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ShopifyOrders and revenue as your source of truth.
TikTok AdsTikTok campaigns, purchases and video watch time.