Google Ads Keyword Performance
Surface your top keywords by spend, clicks and conversions. Flag high-cost keywords with zero conversions before they drain your budget further.
Platforms
Google AdsMonitors
Keyword.textKeyword.match typeNameImpressionsClicksCtrAverage cpcCost micros
Time range
LAST 30 DAYSLAST 7 DAYS
Community
Used 4 times
Frequently asked questions
What keyword data does this playbook surface?
It pulls impressions, clicks, CTR, conversions and conversion value for all enabled keywords in your Google Ads account over the last 30 days. High-cost, zero-conversion keywords are automatically flagged.
How do I use this to reduce wasted spend?
Filter for keywords with high spend and zero conversions. These are your first candidates for pausing or adding as negative keywords. The playbook surfaces these automatically so you don't need to manually sort through hundreds of keywords.
Does this cover broad match, phrase and exact match separately?
Yes, match type is included in the output so you can see which match types are converting versus burning budget.
What's the difference between this and the Search Term Waste Detector?
This playbook shows performance at the keyword level (what you're bidding on). The Search Term Waste Detector shows actual search queries that triggered your ads, which can reveal irrelevant traffic even from well-targeted keywords.