Full Funnel Overview
Your complete marketing picture in one view: GA4 sessions and engagement, Google Ads and Meta combined spend, revenue and ROAS. Built for weekly reviews and CEO briefings.
Google Analytics
Google Ads
Meta Ads
ShopifyMonitors
SessionsActive UsersEngaged SessionsBounce RateConversionsCost microsClicksImpressions
Time range
Last 30 daysLAST 30 DAYSLast 30 days
Frequently asked questions
What platforms does the Full Funnel Overview pull from?
It combines data from GA4, Google Ads and Meta Ads: sessions and engagement from GA4, spend and ROAS from both ad platforms, and revenue from GA4 ecommerce events.
Is this useful for weekly marketing reviews?
Yes, this is the playbook to run before your weekly performance review or when preparing a CEO brief. It gives you the complete picture in one output without switching between platforms.
Why might my GA4 revenue differ from Google Ads and Meta reported revenue?
Each platform uses its own attribution model. Google and Meta both take credit for conversions that may overlap. GA4 is the source of truth for actual transactions. The Full Funnel Overview shows all three side by side so you can see the gap.
Can I schedule this to run automatically every Monday?
Yes, toggle the Watch switch on this playbook in your project. ClickBoss will run it every morning and surface any week-on-week changes in your morning briefing.