Analyze AI Traffic
Find out how much of your traffic is coming from AI tools like Perplexity, ChatGPT and SearchGPT, and whether it's converting or just browsing.
Platforms
Google AnalyticsMonitors
Active UsersSessionsScreen Page Views
Time range
Last 30 days
Community
Used 1 times
Frequently asked questions
Which AI tools does this playbook track?
It identifies sessions from Perplexity, ChatGPT, Claude, SearchGPT, Gemini and other AI assistants that send referral traffic. Each one has a distinct signature in your GA4 referral data that the playbook picks up automatically.
Why does AI traffic matter for my business?
AI tools are becoming a serious discovery channel. Users who find you through ChatGPT or Perplexity often arrive with high intent and specific questions. Tracking this traffic now tells you whether you are visible in AI search results and whether that audience converts.
How is AI traffic different from organic search traffic?
AI traffic tends to have higher time-on-page and lower bounce rates because users arrive after an AI has already qualified your site. Conversion rates vary by industry. This playbook shows you your specific ratio.
Can I see which pages AI tools send traffic to?
Yes. The playbook breaks down AI referrals by landing page so you can see which of your pages are being cited by AI tools and whether those pages are converting.
What should I do if I am getting little or no AI traffic?
Review your content for AI-readability: clear headings, structured data, direct answers to common questions, and authoritative sourcing. AI tools favour content that directly answers specific queries.