4 mins read

Unmasking Creative Fatigue: Our Wild Ride from 'Meh' to 'Wow' with Ads!

Posted on
July 1, 2023
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Hey there folks, Shariq here! So, we had a bit of a lightbulb moment in the ClickBoss Lab recently. You know how you get really excited when you see a flashy new car but after seeing it a hundred times it doesn't feel that special anymore? Turns out, our ads are the same. Yep, you heard it right - our ads are like shiny new cars.

See, we’ve been putting our creatives under the microscope and learned a very important lesson - 'Change is the spice of life, or at least of ads'. We noticed even our best-performing ads started coughing and sputtering after a week or two. Imagine running a race and getting tired halfway, that's what happened to our ads.

So, what did we do? Well, we played around with this theory and decided to give our creatives a weekly makeover. And oh boy, was it worth it! We saw our CTR jump from 1.20% to a whopping 2.1% in just a month, resulting in a nice bump to our revenue. Our client, an eCommerce company, couldn't believe their eyes.

If there's one thing to take away from all this, it's don’t be that guy clinging on to the same old creatives. Switch it up, people! Even if it's your best-performing ad, don’t be afraid to say 'thank you, next'. Look at what’s working, learn from it and keep tweaking your ads with similar variations. Experiment with new angles because who knows, you might stumble upon a gold mine.

Remember, creatives are the heart and soul of ads. Having a system in place where the analytics team and creative team can work in harmony can do wonders. At ClickBoss, we've created a sweet setup. Our dedicated dashboards designed specifically for the creative team show them the key metrics for each ad. This helps them get a pulse on what's working and what’s not.

Oh, and did I mention how we're also embracing AI to speed up our creative process? Adobe Firefly has been a game-changer, folks. We don't just rely on stock photos; we create our own and give them a makeover with our client's branding. Creativity is never out of stock at ClickBoss.

So, next time you're wondering why your ads aren't doing as well as they used to, maybe it's time for a change. Don't let creative fatigue kill your conversions. Remember, variety is the spice of life and apparently, of ad creatives too. Stay tuned for more insights from the ClickBoss Lab!

Shariq Moosa
Founder & Head of Growth

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